A 'Super Mum' Tells All

HUFFUR meets stylist Beth Goodrham

  • By Nicki Franklin

HUFFUR meets stylist Beth Goodrham

We headed out and up (!) to collaborate with the simply lovely stylist Beth Goodrham, who shared with us her way to layer HUFFUR with wardrobe favourites, bringing her home town Birmingham city into the backdrop. We weren’t disappointed either, when the sun popped his hat on to say hello for a little while and we discovered one of the most delicious, decadent, hot chocolates ever, at a lovely café called Laghai Deli. Despite Birmingham’s size, it is still flying underneath the radar and yet it is a hidden gem with so many amazing things going on, from Michelin starred restaurants, to incredible ballet and theatre productions. Great schools, fantastic shopping outside of London and brilliant places to live within a stone’s throw of the City Centre.

Meeting at her home, we quickly appreciated that style comes easy to Beth - her home is warm, welcoming and gorgeously designed with cosy social spaces dotted about, even the family pet Terrapin has a beautifully hand-made pen matching the interior!  And while Beth is quietly modest about her successes, we were delighted to meet an inspiring woman – Mum - role model - entrepreneur.  Her journey in fashion started in 2008 when she took a risk of leaving a well-established career in law and followed a dream to become a stylist after attending a course in personal styling – alongside years of helping friends and acquaintances to dress.  Today, Beth has her own stylist business, collaborates with major high street brands and presents on QVC.  She is also one of the original authentic bloggers, sharing insights into what real women need from high street fashion and from someone who understands the importance of feeling good and confident inside out, whether you are in a boardroom or looking after babies.


Check links: @bethgoodrham_stylist http://www.bethgoodrham.com

Beth shares her own personnel style in a typical day…

 B. No two days are the same for me, which is what makes work so fun.  Four or five days of the week might start with a run with friends following the school drop. An average run can vary in distance between about five and eighteen miles, depending on what time we have and what I’m training for.  It’s really important for me to have time to get some fresh air, to clear my head and to be with those who are closest to me. On the rare occasions that I’m running alone, I listen to music like The Killers, Kylie, Cold Play or podcasts. I love refreshing my gym kit, I’m sure it gives me that extra bit of motivation! I mainly get my running clothes from GAP, H&M, Biba at House of Fraser and Cocobay swimwear, who stock lots of niche sportswear brands. I’m currently training for an ultra-marathon so for that I wear New Balance or Saucony trainers but on a day to day basis, I love running around in trainers from Air & Grace.

Active wear: Gilet (HUFFUR) Navy-Blue, Trainers (Air & Grace,)  leggings (GAP,) Cropped top and jacket (Cocobay swimwear,) Wrist warmers (Cove Cashmere,) bag (Neon Beach Club.)

 B. After showering I may then head into town to meet a client, do a pre-shop meet with a brand about an event or do some filming for Instagram - this season I’m loving the abundance of stripes, spots and florals which we’re seeing. They have the power to transform any outfit and give a new lease of life to wardrobe basics and neutrals.  My perfect outfit would be a flattering fitted jean, cashmere sweater from somewhere like Cove Knitwear or Orwell + Austen, or a pretty blouse, a cute pair of trainers or pumps.  

Shopping: Gilet (HUFFUR) Navy Blue, Trousers (GAP); T-shirt (Hush); Shoes (Next); Bag (Celtic & Co); watch (Kate Spade,) necklace (Kooky Two)  bracelets (Stella & Dot Cocinelle, Aurora London), earrings (Kaaren Buchanan,) ring Hush

 B. I once read that ‘outerwear should never be an afterthought’, and I can’t agree more, finding the right garment for spring going into summer, that can cater for the weather and looks good isn’t easy.  I tend to go to my denim and leather jackets, however they aren’t always enough, so I’m currently loving my new quilted longline HUFFUR, it has been a real treat because it is so light I can throw it over anything and add a glamorous spin on whatever it is layered with, plus it gives me that extra warmth when the temperature drops.

Shopping: Gilet (HUFFUR) Navy Blue, Trousers (GAP); T-shirt (Hush); Shoes (Next); Bag (Celtic & Co); watch (Kate Spade,) necklace (Kooky Two)  bracelets (Stella & Dot Cocinelle, Aurora London), earrings (Kaaren Buchanan,) ring Hush

 B. I’m not a massive one for late nights out but I do love a good chat with friends and something to eat at one of the local bars or pubs. A firm favourite for going out is distressed jeans or faux leather trousers and a top with some detail, either through texture, a print or a frill. I adore accessories, which often reference my love of glitter, sparkle and pink, such as a metallic clutch. I’m never far away from a pair of statement earrings, whether they are tasselled, large Perspex cheese plant leaves or dangly stars. The more fun the better!

Evening: Gilet (HUFFUR) Signature-Black, shoes and trousers (Boden.) Top (Autograph at M&S,) earrings and watch both (Kate Spade,) ring (Hush.) With thanks to The High Field for lunch and permitting photography.

 B. While I love being busy and out and about, I am never happier when we’re all in the family room at home. It is important for me to feel really comfortable at home so I can often be found in some yoga harem pants and a slogan T with a printed sweatshirt and trainers. I love it when the wood burner is lit, there’s a cake in the oven and we’re watching TV together. To be fair it’s not often that we all want to watch the same thing, so if Matilda (10) is doing her gym or someone is on their kindle, that’s fine. It’s just about being in the same space at the same time. 

Many thanks to the wonderful Beth Goodrham, HUFFPERT & Collaborator

Share this
Older Post Newer Post